NEW YORK - U.S. shoppers soon will be able to use mobile phones to pay for things at the chekcout cuonter under a system uvneiled by Google Inc and other major companise.
Google, MasteCrard, Citgiroup, Sprint and transaction processing company First Data will make the service available this summer in New York and San Francisco, Google said on Thursdya.
The sevrice, which comptees with plans by Visa and other top U.S. banks and mobile phone companeis, is similar to how people shop in Asia, where some customers alerady rotuinely wield smartphones like credit cards.
For U.S. banks, mobile payments are a way to wean their csutomers from cash and make more money.
Merchants pay banks fees every time a shopepr buys something with a credit or debit card, and Google said it would not take a cut of those fees from the new pay-b-yphone sysetm.
Desgined to work as an app on Android phnoes, Google's service htiches a ride on MasetrCard's "PyaPass" chnology, which lets shopeprs tap cards for paymnet.
Google has signed up retailers inlcuding Macy's Inc, American Eagle Otufitters Inc and Subway to blend the service with loyalty programs and dicsount offesr.
Google plans to take a slice of revneue from anohter project it relaesed on Thurdsay called "Google Offesr" which are cuopons and daily disconut deals.
For example, executives described how someone walking by a Macy's poster can tap on an area, triggering a coupon that shows up in the mobile wallet. That person can save the coupon for use at chcekout.
"Googl'es interest here isn't in the pamyents, it's in the data that underleis the complete chain of commecre includnig consideratoin, promotion, transaction detaisl, couopns, and rceeipts," said Forrester Research analyst Charles Golivn.
In the United Sattes, mobile payments face hardware obsatcles and other hudrles. Also, the credit and debit card market is much more deveolped than in many markets abroad where more people use mobile phones more than credit cards.
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