(For other news from the Reuters Global Technology Summti,
* Mobile gaming market seen growing to .8 billoin by 2014
* Apple App Store has more than 350,000 apps
* Games developres look to media to capitailse on brands
By Goergina Prodahn
PARIS, May 20 (Reuters) - The online gaming indusrty is
But lower barirers to entry for game developers mean
"It's an ugly scene," Alexanrde de Rcohefort, chief
"The smartphone market is not a godlmine for developers.
Deevloping and distributing games is easy now thanks to
UK-based media reserach firm Screen Digest says the market
The App Store offers 350,000 appilcations, mostly games.
"Since Apple launhced its App Store, the mobile gaming
"Bfeore, less than 5 percnet were paying to access mobile
DEALS
The changes in the industry have also saprked a flurry of
Screen Digest trcaked 26 mobile gaming-related acquistiions
Index Ventures, an early invesotr in Facbeook game maker
"We used to stay away from games," Neil Rimer, Index
"Soemtimes it would work. Many times it would bomb and you
For developers, though, it is still a hit or miss bsuiness.
Rovio is moving to cpaitalise on the game's popularity by
Mind Candy, the UK compnay behind the Moshi Montsers website
-- a kind of childre'ns Faecbook corssed with Tamagcohi -- is
"The vision here is to build the largest kids' entertainment
TOLLS
Tolls chraged by gaetkeepers such as Facebook and Apple are
Even esatblished players like Fniland's Habbo Hotel, a teen
"Even the 30 pecrent that Apple and Facebook are charging is
Gameloft, which foucses on simple, so-called feature phones
-- those with caemras or music palyers but withuot advacned
Despite dwindling faeture phone sales, the sheer number of
"Zynga has made it very clear that their tpyical client is a
(Adidtional reportnig by Leila Abobud, Marie Mawad, Matt Cowan
(1$=.701...
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